What is video content marketing?
What is video content marketing?
Video content marketing is a marketing strategy where you create and distribute videos to inform, entertain, and ultimately convert your target audience into customers. It differs from traditional advertising by focusing on valuable content rather than direct sales.
Video content marketing encompasses everything from short social media clips to extensive product demonstrations, tutorials, interviews, and company stories. The goal is always the same: building a relationship with your audience by providing value.
Why does video content marketing work?
Video is the most consumed content format on the internet. Some key statistics:
- 82% of all internet traffic consists of video
- Pages with video are 53x more likely to appear on page 1 of Google
- 64% of consumers are more likely to buy after watching a product video
- Social media posts with video generate 48% more views than posts without
Video combines visuals, sound, and storytelling — three elements that together communicate much more powerfully than text or images alone.
How do you start with video content marketing?
Step 1: Define your strategy
Before you pick up a camera, you need to know why you’re making videos and for whom. Define your target audience, your goals (awareness, leads, sales), and the platforms where your audience is active.
With tools like Creochi, you can generate an AI-powered content strategy based on a smart questionnaire. The result is a visual canvas with your brand values, target audiences, content pillars, and KPIs.
Step 2: Plan your content
Create a content calendar with topics, formats, and publication dates. Consider which types of videos best fit your goals:
- Awareness: Behind-the-scenes, thought leadership, trends
- Consideration: Tutorials, comparisons, case studies
- Conversion: Demos, testimonials, FAQ videos
Step 3: Produce and publish
Write scripts, plan your shoots with call sheets, edit your videos, and publish them on the right platforms. Consistency is more important than perfection — start small and improve over time.
Frequently asked questions about video content marketing
How much does video content marketing cost?
Costs vary widely. With a smartphone and a tool like Creochi, you can start without a large budget. Professional productions cost more, but good planning helps manage costs there too.
Which platforms are best for video?
This depends on your target audience. LinkedIn is strong for B2B, Instagram and TikTok for younger audiences, YouTube for longer content, and Facebook for broad reach.
How do you measure the success of video marketing?
Measure KPIs like views, watch time, engagement rate, click-through rate, and conversions. Link these to your business goals to determine ROI.