workflow video production tutorials

From script to publication: the complete video workflow

Creochi Team ·

From script to publication: the complete video workflow

Creating professional video content doesn’t have to be overwhelming. With a structured process, you can consistently produce quality videos. In this article, we walk through every step of the video creation process.

Step 1: Strategy & planning

Before you start producing, you need to know what story you want to tell and why. Ask yourself these questions:

  • Who is my target audience?
  • What do I want to achieve with this video?
  • On which platform will the video be published?
  • What is the core message?

A tool like Creochi helps you develop a content strategy with AI. Based on your answers, the platform generates a visual canvas with your brand values, target audiences, and content pillars.

Step 2: Writing the script

A good script is the foundation of every strong video. Use scenes to structure your story:

  • INT/EXT locations — where does the scene take place?
  • Voice-over — what is being narrated?
  • B-roll — what images support the story?
  • Music & effects — what mood do you want to create?

With a script editor like Creochi’s, you can work with inline labels for each type of content (voice-over, presentation, B-roll, music, etc.) and get AI assistance while writing.

Step 3: Pre-production

Create a call sheet with all practical details:

  • Locations with addresses
  • Weather forecasts and sun positions
  • Schedule per time block
  • Team members and their roles
  • Required equipment

Step 4: Filming

During filming, preparation is everything. With a good script and call sheet, everyone knows what’s expected. Tips:

  • Always film more material than you think you’ll need
  • Pay attention to audio quality — sound is more important than image
  • Take notes per take

Step 5: Post-production

In the editing phase, bring everything together:

  • Edit your clips on a multi-track timeline
  • Add text, subtitles, and motion graphics
  • Apply color correction
  • Export in the right format for each platform (16:9, 9:16, 1:1, 4:5)

Step 6: Publication & analysis

Publish your video on your chosen platforms and analyze the results. Look at:

  • Views and watch time
  • Engagement (likes, comments, shares)
  • Click-through rate
  • Conversions

Use this data to improve your next videos.